Over the years, communication on social media has become even more intertwined with our daily lives, and today behavior in the online world is considered as 'real life' as actions taken in person. This is reflected in all types of personal relationships, especially those related to work.
Many cases have gone viral on the internet, for example, where people are eliminated from selection processes because of their profiles on social networks or have even been fired for just cause when they are offensive to the company or employer in posts. We all have freedom of expression, but that doesn't mean we're exempt from its consequences. Just as certain things shouldn't be said in the workplace, they shouldn't be shouted at in the public square either, the equivalent of a public post.
Many cases have gone viral on the internet, for example, where people are eliminated from selection processes because of their profiles on social networks or have even been fired for just cause when they are offensive to the company or employer in posts. We all have freedom of expression, but that doesn't mean we're exempt from its consequences. Just as certain things shouldn't be said in the workplace, they shouldn't be shouted at in the public square either, the equivalent of a public post.
One of the biggest difficulties is to create a harmony between the persona online and offline, since they must, in the end, represent the same individual. And that fine line can vary from person to person.
An example: for one it may be easy to be friendly and attractive when you have time to write a response and do media strategy, but face to face he is shy and does not communicate. For another, in person he is an extremely endearing and polite person, but in his networks, he is offensive or hostile. This discrepancy can cause loss of opportunity for both.
Despite this, one should not lose one's personality or sense of humor and become robotic. Even because everyone knows that nobody is really like that, and the façade is clear. Sometimes with the intention of becoming attractive to the market, the person is the same as everyone else, quite common on LinkedIn or Instagram, for example. Same looks, same hashtags, same emojis, and you might end up passing off a little bit.
It's not bad to be different. It is in our differences that we stand out to the world and make real connections, we get out of that herd effect that stifles creativity. It is only necessary that this expression is not made in a rude way.
A recruiter must also recognize that people have diverse ways of communicating. You can be a friendly communicator, who talks to everyone, or you can be analytical, who is more serious and introverted. But within these parameters that form our personality, it is necessary to communicate well, even if different from everyone else. Communication is practical, and it is possible to improve within our natural limitations.
Positioning, image, is not just what someone does or says, but a combination of both, and how the truth is delivered. And nowadays, life inside and outside the networks is related. Therefore, it is worth doing a self-analysis of where to improve, and practicing communication so that these lives align.
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