This idea of dividing generations and finding patterns of behavior in each of them emerged after World War II, with the baby boomer generation. Currently, many of them are in leadership positions or have even retired, but it is the first generation in which the concept of youth began to be debated in popular culture, starting in the 1960s. late 1970s.
These profiles have a more traditional view of the job market and career, seeking growth and stability. Millennials, born between the 1980s and the mid-1980s, began to be more concerned with the balance between personal and professional life, in addition to being more intimate with technology. Generation Z comprises young people born between the late 1990s and the 2000s — those in college and now entering the workforce. It is important to note that the boundaries between generations are hardly demarcated like the limits of a map: those born in 1993 are classified as millennials, but it will not be that different from those born in 1996 and already Gen Z. Transitions take time.
Therefore, these definitions are another guide to better understand the behavior related to each phase and “open your mind” to know the people who are part of them.
Millennials grew up with the internet, but Gen Z was born with it, so technology is an extremely natural tool to work with and find solutions to everyday problems. For the Z, also called “digital natives”, the division between the internet and the real world simply does not exist.
Consequently, they need the freedom to use these tools in their careers, something that people of other generations have difficulty understanding. In addition, they are even more immediate than millennials: for them, everything has always been fast.
As mentioned, millennials began to be less willing to sacrifice their personal lives for career growth. This has led to a search for more flexible work environments - in hours, dress, and protocols - as well as careers that fit your personal interests and beliefs.
Millennials have grown up to be more idealistic and Gen Z can be a little more pragmatic but allying a career with a purpose is important to both generations.
In this context, the will to innovate and create solutions is one of the most important values, especially for generation Z. Investing in innovation and offering freedom to create is a terrific way to attract professionals and retain talent in these age groups.
It is important to understand that this information is an overview of behaviors, influenced by the times when these people grew up. But each person has a personality and valuing it is important for both millennials and Gen Z.
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